About Us
In the diverse culinary landscape of Malaysia, CCH Holdings Ltd has always been dedicated to the specialty dining sector with great craftsmanship. We are not just restaurant operators; we strive to be the bridge between Chinese flavors and local palates—using a steaming clay pot to hold infinite possibilities of fusion and innovation.
Our Origin
Starting with a passion for traditional Sichuan-style hotpot, we keenly observed that beyond the numbing-spicy profile, local diners also crave a warm, familiar yet pleasantly surprising dining experience. This insight drove the group's persistent exploration of "improved Sichuan-style clay pot" dishes. Today, chicken clay pot and fish head hotpot have become our signature categories, preserving the soulful wok hei of Chinese cuisine while softening it into a more balanced, local-friendly flavor profile, allowing each ingredient to find its perfect expression in the clay pot.
Brand Portfolio
Under the umbrella of the group, the two main brands exhibit distinct personalities - "Chicken Claypot House" focuses on presenting the rustic richness of cooked chicken in casserole, while "Zi wei yuan" interprets a more stylish fusion of pot cuisine aesthetics. Simultaneously, through the operation of diverse offline stores such as "888 Family Food Plaza", "Bibixian", "Banbudian Xiaoguan", and "Chaoliuxian Hot Pot", we cover a wide range of scenarios from street food to exquisite dining, allowing customers with different preferences to find their own unique taste.
Business System
We have built an interconnected F&B ecosystem:
- Self-Operated Restaurant Operations — Using directly-managed stores as quality benchmarks, continuously refining every detail of products and services.
- Franchise Licensing — Exporting mature store models, operational standards, and brand momentum to partners for mutual growth.
- Ingredient and Seasoning Sauce Production & Sales — From core sauce packs to customized seasonings, ensuring flavor consistency and kitchen efficiency for every outlet through a standardized supply chain.
These three pillars support each other, keeping front-end brands vibrant while making back-end supply a reliable moat.
Our Commitment
We do not chase fleeting trends; we believe in the power of time and temperature. Every broth simmering, every sauce formulation, and every store site selection and design undergoes thorough deliberation—all to ensure that "fusion Chinese cuisine" is no longer an abstract concept, but a tangible warmth and sincerity on Malaysian dining tables.