Enhanced Franchise Support System
Optimizing the full-process franchise training mechanism to lower store operation thresholds, with cooperation channels now open across Malaysia.
Against the backdrop of accelerating chain development in the catering industry, the maturity of the franchise system directly impacts the quality and sustainability of brand expansion. We recognize that franchising is not just about brand authorization, but a comprehensive transfer of capabilities and ongoing support. To this end, the Group continues to refine its standardized franchise support system, comprehensively upgrading and optimizing training mechanisms, operational support, and supply chain guarantees to lower the operational barriers for franchisees, enabling every partner to start steadily and achieve long-term growth. At the same time, cooperation channels across Malaysia have been officially opened, and we welcome partners who share the Group's philosophy to join us.
1. Full-Process Training Mechanism Covering Preparation to Operations
The vitality of a franchise partnership begins with solid training and empowerment. We have built a full-process training system covering three stages: preparation, opening, and ongoing operations. The preparation stage focuses on site selection, spatial design, and licensing guidance; the opening stage delves into kitchen operations, front-of-house service, equipment commissioning, and initial stocking; while the operational stage provides ongoing new product development training, periodic skill refreshers, and management capability enhancement programs. This comprehensive training system combines standardized curricula with on-site mentoring, ensuring that franchise teams can quickly master the core essentials of store operations and confidently handle various daily scenarios.
2. Lowering Operational Barriers with Systemized Support Over Individual Experience
We understand that many catering entrepreneurs possess passion and resources but may lack systematic catering management experience. To address this, the Group has transformed the standardized operational procedures, quality control standards, and personnel management methods accumulated from years of directly-operated store operations into a replicable and actionable support toolkit. From ingredient acceptance criteria and sauce formulation guides to peak-hour workflow arrangements and customer complaint handling protocols, franchise partners can access and implement these guidelines through our internal platform at any time. By replacing individual experience with systematized support, we make store operations more structured and effective, significantly reducing the cost of trial and error due to inexperience.
3. Continuous Operational Coaching and Building Long-Term Partnerships
Franchising is not a one-time transaction but a long-term cooperative relationship. We assign a dedicated operations consultant to each franchise partner, conduct regular store inspections and operational data reviews, and help identify and resolve issues promptly. Additionally, the Group organizes regular franchisee exchange meetings to create a platform for sharing experiences and mutual support, allowing partners from different regions to gain inspiration through interaction. We believe that only when our partners continue to grow can the brand achieve sustainable success.
4. Cooperation Channels Open Across Malaysia
Based on the maturity of our standardized system and the robustness of our supply chain, we have officially opened cooperation channels across Malaysia. Whether you are in Kuala Lumpur, Selangor, Penang, Johor, or any other state, as long as you identify with the Group's brand philosophy and product standards, you can contact us to learn more about our partnership models and support policies. We look forward to working with more like-minded partners to bring distinctive Chinese-inspired cuisine to more local diners and jointly explore broader market opportunities.